We’re a strategic marketing company: we create a plan utilizing marketing initiatives to increase your brand value while growing sales. Although it’s a marketing plan, not a business plan, invariably business processes are pertinent to the discussions. (In other words, if you don’t have a business plan in place, you’ll have a good start to one once we’re done with the marketing plan.)
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Strategy: an action plan developed from analyzing a problem and implementing a defined solution.
So what’s the difference between a business plan and a marketing plan?
A business plan encompasses everything that is involved in running a business. It includes operations, HR and employment, building leases, government regulations, vendor relations, quality control, and so on. A marketing plan is a singular piece under the business plan umbrella. A marketing plan narrows the focus to things you do to increase brand value and sales.
There certainly is cross-over between a business plan and a marketing plan. For instance, your product or service’s quality and its price is going to directly relate to a consumer’s perception of the product and its value. These are key components of marketing: establishing value in the consumer’s mind. A strong marketing program is not going to resolve issues of poor quality or bad pricing. At the same time, a great product or service that no one knows about is going to fail in a different way. So you can’t write a marketing plan in a vacuum, the business plan is either going to play a role in the marketing or the marketing is going to help write the business plan.